In today’s digital world, people are finding that the time they spend in direct contact with each other has reduced significantly. Instead, most of their communication takes place via a screen.
Due to this phenomenon, face to face interaction has become all the more important in building trust between you and your potential client.
Rather than being sold via a sales copy or a video, customers are growing skeptical and placing more importance in two-way communication. The perceived value of direct assistance and communication from a merchant has also increased tremendously.
And this communication should not only come only after the sale or only from the customer service.
Holding LIVE events where potential customers can meet you in person will allow you to build up trust and possible relationships with your potential customers while building rapport and providing value to them.
In a society where every other business is fighting to create an online presence and automate their business online, a business that wants to stand out will have to provide massive value to their clients and potential customers using other methods.
One of these methods is to hold LIVE events where you can interact with your potential clients directly.
What should you do at these LIVE events for potential clients?
The #1 rule to attracting clients to your LIVE events and getting them to turn up is to promise (and deliver) something that your potential clients desperately desire and yet is something low-cost to you.
With the #1 rule in mind, do your research and find out what your potential clients want deep down.
HERE’S A TIP: You can choose to deliver information to your potential client.
The right information for your potential clients should have a high perceived value, and be highly desirable.
This information should help your clients to save either money, time or effort.
The additional benefit of holding LIVE events for your potential clients.
On top of being able to provide valuable information to your potential client and building their trust in your brand, LIVE events give you a chance to interact with your clients and vis versa.
Make full use of this to uncover and understand their frustrations, possible doubts and their needs.
This interaction will also allow you to find out potential objections that your potential clients may have.
You can use the information that you have gathered from these LIVE events to improve your products or services to serve your potential customers better.