Event organizers and individual companies are expected to pull off their events successfully and flawlessly. This means that, apart from having a great turnout, organizers must ensure that all aspects of the event – from logistical concerns (venue, food, sound, lights, entertainment) to the actual event flow – runs smoothly.
With a tight budget and deadline, why should event organizers, corporate planners or companies hire a coffee catering service?
In this article, we explore 3 reasons for event organizers to include mobile coffee bars in their events.
1. A Coffee Caterer Meets The NEED For Coffee
Other than being a talking point that your guests will surely enjoy, having a mobile coffee bar at your event can help meet guest needs and improve their overall event experience.
Whether your event is a car exhibition or an annual doctors’ convention, attendees and guests always look for good coffee.
Meetings, seminars and conferences normally have breaks in between topics or discussions. Exhibitions and trade shows are more flexible and allow guests to come and go as they please.
If coffee is not available during these breaks, guests tend wander off and go to a nearby Starbucks or café to get their coffee. Instead of having them leave the area during your breaks, why not keep them around by serving them fresh cups of coffee?
Hiring a coffee caterer to serve fresh coffee discourages guests from wandering off or leaving the event early. In contrast, having a barista serving freshly brewed coffee on demand will encourage them to stay a little longer.
The usual self-served beverages or espresso machine that may be included in the package of some venue vendors such as hotels or function rooms are great, but they lack a personalised touch. Coffee caterers canwill add that extra touch to your event.
Coffee caterers usually provide a barista on standby to serve different types of coffee that satisfy various preferences and needs. Apart from the usual Americano, Latte or Cappuccino, ask your coffee caterer for a personalized menu for your event.
Alliance Coffee provides tea and other non-caffeinated drinks such as hot chocolate or green tea latte at your event if required.
Most mobile coffee bar caterers are flexible and can accommodate all types of events – meetings, conferences, launches, conventions, exhibitions, trade shows, booths and branding exercises.
2. A coffee caterer helps improve guest experience
On top of simply meeting your guests’ need for coffee, going an extra step with a mobile coffee bar will allow you to improve their experience at your event.
A good way to do this is to have a barista serve them fresh coffee that is brewed on demand. This not only welcomes guests, but also gives them something to delight in.
For events such as exhibitions and trade shows where guests stand and move around most of the time, having a barista around to serve specialty coffee helps to improve their experience. Go the extra mile by providing an area where they can get a seat to take a break while enjoying their coffee.
3. A coffee caterer provides positive branding and association
A coffee caterer can customize their coffee bar set-up to represent an event or brand. Your company’s name or logo can be displayed on their signage or even printed on the coffee cups and sleeves which are served to your guests.
Some caterers can customize coffee art to show event hashtags, company names or simple brand logos. The types of coffee they serve can also complement the event theme.
Aside from branding, a coffee caterer can also help to create positive associations with the event or brand they represent. Serving guests quality coffee helps give them a positive experience of the event or brand.
Positive experiences can convert existing customers into more loyal to a brand and potential ones more likely to choose the brand in the future.
A coffee caterer also attracts and draws a crowd. By providing coffee and having a dedicated area for guests to enjoy their coffee, you will also create chances for your company’s representatives to interact with the guests.
Need a Coffee Caterer?
Convinced that a coffee caterer can help complement and bring that special touch to your event?
Let us help! Find out about our mobile coffee carts here, or get a no-obligations quote here.